Desert sol
Carrying name brand apparel, local artisan crafts, adventure gear, and much more, Desert Sol is a must see shopping destination in the heart of downtown Moab, Utah. “Sol” means “Sun” in Spanish giving the title a double meaning of “Desert Soul” and “Desert Sun”, an ode to the beauty of the surrounding desert area, emulated in many of the store products.
PROJECT SCOPE
Brand Strategy, Naming & Messaging
Brand Identity
Social Media Templates
Signage
Packaging
Brand Guidelines
Web Design
Illustration
Brooke, Owner of Desert Sol
"Emily has a brilliant road map when it comes to re-branding. She broke it down step by step and made the process easy to follow. She puts so much thought behind every detail! Every time I look at our logo, I smile with so much excitement. Because of her thoughtfulness and dedication to thinking of every angle, our new re-brand will be so successful."